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Monday, 3 March 2014

The Conventions We Used

The Conventions We Used

During the production of our music video we aimed to match several Rock Music Video conventions. This post will outline the ones we used and how.


  • Storyline
During our filming we used the idea of a storyline to back up the emotional lyrics of the song. This is a huge part of any music video alone and is a strong convention when it comes to it.


  • Live band/recording sessions
A lot of rock music videos consist of the band playing in a recording booth, or live at a gig. We went for the recording booth idea as we could utilise the schools own recording booth, and this helped us to come up with a strong idea of how the video will go

  • Guitar Solo
An important piece of any rock music video, as most could argue, is the guitar solo. We matched this by using a separate location for guitar solo in order to allow it to stand out, to achieve this we used Bluebell Hill. During the guitar solo we employed the threshold effect which added to the feel of the guitar solo being more powerful.

  • Theme
A lot of music videos use a certain theme, such as love, or anger, which always ties in with both the lyrics and the storyline. As our storyline revolved around love we kept this 'love' theme by having Sam "Write" the song after his break up, showing his love for her, and how she is his 'sweet child'.

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