Gorillaz - On Melancholy Hill

This is On Melancholy Hill by Gorillaz.

The entirety of this music video is animated, however Goodwin's Theory still applies to this video, the beat of the music is rather relaxed, and the tone of the sung lyrics are gentle and not too harsh, a lot like being under the sea when sound is muted compared to being on the surface. In the video the animated characters are searching for 'Plastic Beach' and at the end of the video find it, this is represented in the lyrics where they reference a 'Plastic tree'. The animated style stays through all of Gorillaz work, and corresponds with one of Goodwin's points: 'The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).' However the video doesn't correspond as much to the synthpop/indie rock genre of the music, but there are still some elements, Such as the telling of a story that appears occasionally in indie rock.